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Yasmin is an Iraqi writer and researcher based in London. Her work spans cultural criticism, personal essay, and investigative features, and has appeared in books such as The Hajar Book of Rage by Hajar Press, as well as in publications including Atmos, WePresent, ICON, GQ, Dazed MENA, Dazed, Rolling Stone, and more.

Grounded in a background in Neuroscience and Cognitive Science, she examines ways of seeing and meaning-making by looking through and beyond the scientific modes of thought that simply explain away phenomena. By intentionally foregrounding the metaphysical, folkloric, indigenous and culturally specific epistemologies often pushed to the margins, she is particularly interested in how these sidelined modes of knowing continue to inform our relationship to sound, architecture, art, design and everyday life.

She also explores how language remains supple to a rapidly evolving screen-mediated age, that is constantly rewriting the zeitgeist and producing new forms of visual literacy, symbolism, and semiotic subversion through which we interpret our realities. 

Alongside her creative practice, Yasmin has worked in cultural insights research and behavioural economics, collaborating with global clients such as Netflix, Virgin Atlantic, Bumble and Adidas. She has also done consulting for COPA90. Her skills include audience understanding, mixed-methods research, and analysing the cultural dynamics that shape media engagement.