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Yasmin is an Iraqi writer and researcher based in London. Her work spans cultural criticism, personal essay, and investigative features, and has appeared in books such as The Hajar Book of Rage by Hajar Press, as well as in publications including Atmos, WePresent, ICON, GQ, Dazed MENA, Dazed, Rolling Stone, and more.

Grounded in a background in Neuroscience and Cognitive Science, she examines ways of seeing and meaning-making by looking not only at the scientific frameworks that shape modern thought, but also the spiritual, ancestral, indigenous and culturally specific epistemologies often pushed to the margins. She is particularly interested in how these sidelined modes of knowing continue to form our relationship to sound, architecture, art, design and everyday life.

 

She also explores how our aesthetic and cultural vocabularies are being reshaped by a rapidly evolving technological age that is constantly rewriting the zeitgeist and producing new forms of visual literacy, symbolism, and semiotic language through which we interpret the world. 

 

Alongside her creative practice, Yasmin has worked in cultural insights research and behavioural economics, collaborating with global clients such as Netflix, Virgin Atlantic, Bumble and Adidas. She has also done consulting for COPA90. Her skills include audience understanding, mixed-methods research, and analysing the cultural dynamics that shape media engagement.